Simply Alice

KENZO X H&M: EVERYTHING WE KNOW SO FAR...

H&m and the designer kenzo have collaborated together to create a range of clothes full of extravogent colours, patterns and styles. we all know kenzo for his printed t-shirts so when he came out with this it did somewhat surprise me a little. Though not my cup of tea it certainly seems a lot more high end than high street in my eyes.  Involving a lot of animal print such as leopard print, available to multiple colours and also geometric shapes and patterns clashing against bright neons.

The Campaign Features Chance The Rapper, Iman and rapper Suboi, the excitement and anticipation surrounding who will front the campaign has been just as highly anticipated as the collection. The collection hits stores today so there is no doubt we will be drowned with more images of this collection in due course. The campaign was shot by fashion and music image maker Jean-Paul Goude. The images themselves take on his signature hand-made, DIY style, cutting and reassembling the prints like a collage to express the energy of the collection. 

Though as I said this collection isn't something I would perhaps queue up and get, it is a collection which without a doubt is extremely creative and beautiful in a sense that the images and clothing are so rich and full that you can't help but to at least explore the collection.