Simply Alice

Prada’s AW17 menswear show 

Exploring Dazed website researching my post retro trend, I came across Prada's aw17 menswear show. Whilst reading through the post it became evident that there was a 70's resonance to the collection with the corduroy, leather, berets, biker hats and off-kilter knits, the collection has a distinct air of the 1970s – something that the designer didn’t intentionally plan, but she admitted that she knew of the importance of the decade in terms of social progress. “I didn’t want to (reference the 70s) but it came out naturally – it was a very important period for protests, rights. Now protests are very necessary.” 

I was given the task to produce a shopping trolly combined with post retro. As I was researching into bags and the current trends i felt in Prada's collection there was a large focus on the mens bags which where made from leather and were in more of a briefcase style. i felt like this was a big reflection of the whole 80's male office worker though in more of a polished style. i felt like there was a huge gap in the market when it came to mens shopping bags so I wanted to make sure i did enough research into them to see what designers were coming out with in this years mens fashion week. 

Some of the clothing items have almost cowboy like assets about them. perhaps the charms and jewellery paired with the bright shirts with fur or bright jackets. This emphasised the whole retro 70's theme.